Between the hyper-sexualized Victoria’s Secret & the teen-centric world of Aerie, a massive demographic was being ignored : the rest of us. From 2018 through 2020, we helped launch ‘Love by GapBody’ to fill that void. Our creative strategy turned a product launch into a cultural destination for the majority, centering the authentic lifestyles of everyday women while securing the brand’s commitment to genuine body empowerment and self-love.
