brand ideation & launch

After a stellar working relationship on ORGANIC AVENUE, Shebang was asked by founder and entrepreneur Jessie Gould to help her create a brand for a new kind of ‘real food’ catering-only kitchen.... [+]

What Shebang presented was OX VERTE. A forward-thinking grain bowl-based food company that caters to the health-conscious and hungry alike by offering wholesome meals that can nourish our bodies and nurture our communities, while also ensuring that busy New Yorkers can eat well even in work meetings.

Shebang, of course, created everything from the name of the brand, it’s identity, voice, packaging, website, social media presence and worked hand-in-hand to facilitate the production of all elements.


brand ideation & identity

the business model



catering system


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