The co-creation of a plant-forward, grain bowl-based catering company including naming, ideation, branding... [+]

OX VERTE caters to the health-conscious, environment-conscious, forward-thinking New Yorker by offering wholesome meals that can nourish our bodies and nurture our communities — all while ensuring that busy New Yorkers can eat well even in work meetings.

Shebang, of course, created 'the whole shebang' — everything from the name of the brand, it’s identity, voice, packaging, website, social media strategy, and beyond. And we worked hand-in-hand as partners to facilitate the production of all elements.


brand naming & identity

brand manifesto

communication strategy

catering system



the business model


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