GAP KIDS / GIRL EMPOWERMENT

In the Fall of 2015, GAP in partnership with Ellen Degeneres and launched a campaign that featured incredible young girls who were extraordinary role models by being true to their passions & themselves.... [+]

GAP loved the campaign and asked Shebang! to helping them highlight true stories of incredible girls and celebrate self-expression.

The campaign encouraged the girls to bring their personal style to the way they wore the clothes and imbued the collection with a feeling that it was comprised of adaptable pieces that could be worn in ways that were unique and personal to each consumer.

By empowering girls Shebang! empowered Gap to include a positive message in their advertising for girls and did so with a successful launch of the Ellen brand that featured a print campaign, In-store advertising, and social media presence. In addition, Shebang! inspired the design of the clothing which was featured on the ELLEN show.

[close]

anthem

print

#heyworld meet

Ellen interviews

behind-the-scenes

editorial

words of encouragement

© 2015 Shebang Inc.

All rights reserved.